by Andrew Wilson | Dec 13, 2024 | Diamond Care Guide
Dazzling diamonds deserve diligent care, don't you think? If you've ever caught your diamond ring looking a tad dull, you're not alone. I've been there, scrubbing away, worried I might damage my precious piece.But here's the... 
by Andrew Wilson | Dec 13, 2024 | Blog, Market Insights
The diamond market is evolving, adapting to consumer desires for experiences over traditional ownership. Retailers now emphasize interactive environments, providing customers the chance to engage with diamonds beyond mere purchase. Ethical considerations are pivotal,... 
by Andrew Wilson | Dec 13, 2024 | Diamond Education & Guides
Practical Ways to Identify Genuine Natural Diamonds Identifying genuine natural diamonds involves a combination of simple tests and professional evaluations. Here’s how you can confidently determine if a diamond is real: The most common at-home test involves... 
by Andrew Wilson | Dec 12, 2024 | Blog, Market Insights
AI is rapidly reshaping the diamond industry by improving processes and enhancing personalization. In mining, AI-driven technologies such as predictive analytics and real-time data capture reduce exploration costs and elevate productivity by pinpointing valuable... 
by Andrew Wilson | Dec 11, 2024 | Blog, Eco-Friendly Diamond Jewellery, Imitation and Synthetic Diamonds
Millennials and Gen Z are pivotal in driving the shift towards ethical, lab-grown diamonds, fueled by their prioritization of sustainability and social responsibility. These demographics favor diamonds with a considerable reduced carbon footprint, emitting comparably...
